A Private Matter; The Vaginal Rejuvenation Industry

Caroline West spoke in The Sunday Business Post on the Vaginal Rejuvenation Industry and how it profits off the unrelenting standards of body image.
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Sex Therapist Aoife Drury states; ‘it’s important to remember that vulvas come in all shapes, sizes and colours and that each vulva is unique and individualised to its owner. Vulvas are not exempt from body shaming; these companies sustain messages of unachievable beauty standards by attempting to shroud messages of shame and inadequacy with beauty and wellness. Companies selling products that attempt to alter and or change the look of vulvas are only continuing to feed into the shame surrounding the appearance of female genitalia. These products are focused on creating and maintaining a level of insecurity for women whilst simultaneously profiting off them’. ⠀
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Caroline says: ‘Body positivity or body neutrality is one aspect of health but if it doesn't include education about the diversity of shape and colour in genitalia, the movement isn't complete. The market for sexual wellness is rapidly growing, projected to be worth $37 billion by 2022. It is crucial that caution must be taken to ensure this market is regulated, with product ingredients strictly regulated, and this industry should go hand in hand in with comprehensive sex education.'