As over 600,000 people have missed their smears since lockdown, and 22% saying they would be less likely to attend, @misspap have decided to use their name for good to hopefully change that number! They have designed a set of underwear that pops off at your vulva so your smear can be carried out with a lot more ease, speed and comfort.

100% of the proceeds go to @eveappeal

I am grateful to hear a company using their name for good with the aim to ease anxiety and stigma. While normalising and creating change surrounding smear tests.