The Sunday Business Post

The pleasure principle

In 2020, technology and intimacy are interwoven in our lives. Some may view this as a negative,
but Aoife sees positives in this inter-connectivity: ‘Technology has a bad rap for hindering
intimacy, from turning towards your phone, rather than towards your partner. However, this is
primarily when it is misused or overused rather than it being the technology itself. Technology is
a part of us now, whether we like it or not and we have got to learn how to use it to our
advantage’. One area of sextech that is growing rapidly is online sex therapy. Sex and relationship therapist
Aoife Drury (drurytherapy.com) feels that online platforms such as social media can be a
positive tool for education: ‘I try to utilise social media to tackle taboos and misinformation. It is
absolutely vital that these conversations are normalised in mainstream media so people don’t
feel alone and encourage them to reach out for support if needed’. She outlines that this is
particularly important in the area of domestic abuse and stigmatised issues such as sexual
dysfunction.

Article by Caroline West: (Please email me to read the article)